The room showed up
103 people registered for a first-year event with no history to sell, almost all of them from outside TruLata. Founders, owners and executives, not an audience of vendors.
THE 2026 SUMMIT IS A WRAP
The Virtual Scale Summit.
Two mornings, five operators, and three companies pitching live to an executive board. The first Virtual Scale Summit ran on August 13 and 14, 2026, and it worked. We are doing it again, bigger, in 2027. Put your name on the list before the room fills.
Pre-registration is free and takes under a minute. Dates, speakers and the 2027 Lata Pitch application open to this list first.
The 2026 stage: Kellie DeMarco (3x Emmy award winning journalist), the TruLata executive team, and Dr. Gregory Stowe on what scaling his practice actually cost him.
200+ organizations served by TruLata · 2025 Communicator Award winner
Trusted to drive growth for
The 2026 summit, in numbers
103
Registered
8
Sessions, zero filler
29
Questions put to the panel
9
Companies applied to pitch
3
Pitched the board live
The 2027 summit is being built now.
Dates, the speaker lineup, and the 2027 Lata Pitch application all go to the pre-registration list before they go anywhere else. Sponsorship conversations are open now.
WHAT 2026 PROVED
Not another AI conference. An operator's growth summit.
Two mornings answering one question: how are real companies growing right now? Here is what came out of the first one.
The panel ran on your questions
29 questions came in from registrants and the panel worked through them live and unscripted. Solo founder burnout, what actually automates, the metric that should referee a decision.
The pitch stage was real
9 companies applied, 3 took the stage, and each one got an hour of candid feedback and a growth roadmap from operators who actually back companies. No trophies, no theater.
THE 2026 PROGRAM
What the two mornings actually looked like.
August 13 and 14, 2026, 9:00 to 11:30 AM CST. This is the shape 2027 builds on.
Day one: Welcome and framing
Why we built this, and where scale really begins. No pitch deck in the opening.
Day one: Workshop, Building for Scale
Growth adds revenue by adding input. Scale adds revenue without adding proportional input. The working session on telling the two apart inside your own business.
Day one: Live Executive Panel
45 minutes of registrant questions answered on the record by Trace Gordon, Abhishek Kishore and Kellie DeMarco.
Day two: The case study
Dr. Gregory Stowe on growing a multi location practice, including what broke on the way, followed by The Lata Pitch and a closing networking hour.
THE LATA PITCH · 2026
Most growth events end with notes. This one ended with founders on a board's calendar.
Nine companies applied. Three closed the summit by pitching live to Trace Gordon and Abhishek Kishore of TruLata Holdings, with Tiffany Corson Bednar hosting. Every one of them left with candid feedback and a growth roadmap, in front of the whole room.
Vyra Systems
Tushar Jain
Security and governance for fleets of autonomous robots, pitched against a live board reading the market sizing back to them.
A Beautiful Mess Productions
Angel Davis
A production company making the case for its economics, and a founder willing to open the spreadsheet on stage to do it.
VeredDesigns
Vered Kleinberger
A working community platform, demoed live, taking the hardest question in software: how one deployment becomes many.
The Lata Pitch returns in 2027, with more seats on the stage. Applications open to the pre-registration list first.
IS 2027 FOR ME?
Find your reason to be in the room.
Tap your role and see what the summit is built to send you home with.
THE 2026 STAGE
Who the room learned from.
Operators who build, advise, and scale, alongside a veteran communications leader. The 2027 lineup is being built now.
Trace Gordon
CEO & Founder, TruLata
A member of the Forbes Business Council, Trace advises organizations on growth, marketing, technology, and operations, and is known for helping businesses turn data, systems, and emerging technology into measurable outcomes.
Tiffany Corson Bednar
President, TruLata
Tiffany leads client strategy and delivery across the firm's marketing and growth engagements, focused on turning strategy into execution that compounds for the businesses TruLata serves.
Abhishek Kishore
Strategic Growth Advisor
Abhishek partners with founders and operators on scaling systems, market positioning, and the operational discipline that durable growth demands.
Kellie DeMarco
Communications & Storytelling Expert
A 3-time Emmy Award winner and 2-time Edward R. Murrow Award recipient, Kellie helps leaders and organizations find their voice, strengthen their messaging, and connect authentically with their audiences to create greater impact.
Dr. Gregory Stowe
Owner, Spine Health & Wellness · Case Study Speaker
A doctor of chiropractic medicine and former director of sports therapy and rehabilitation at Airrosti Rehab Centers, where he earned an Award of Excellence two years running. Dr. Stowe brought a practitioner's real-world view to the 2026 case-study stage.
Reserve my spot
Free to join the list. You hear the dates before they are public.
SPONSOR THE 2027 SUMMIT
Put your brand in front of a room of operators and buyers.
Year one drew 103 registrations from founders, owners and executives, with every session recorded and sent to all of them afterward. 2027 is being built to be bigger, and sponsorship is open before the program is locked, which is when a sponsor can still shape it.
Reach an executive audience
Founders, owners, sales and marketing leaders, healthcare and practice owners, and technology leaders. People with budget, in a room they chose to be in.
Attach to a session, not a banner
The workshop, the executive panel, the pitch stage and the networking rooms are all sponsorable. We would rather build something you actually want than sell you a logo slot.
Keep working after the event
Every session is recorded and distributed to the full registration list, so the placement keeps earning long after the two mornings are over.
Back the pitch stage
The Lata Pitch is the part people talk about. If your business sells to founders raising or scaling, that stage is the most direct route to them.
NETWORKING
The room is half the value.
Built into both mornings in 2026, and staying that way in 2027. You leave with relationships, not just notes.
Meet founders & executives
Founders, operators, healthcare and SaaS leaders working on your problems.
Explore partnerships
Surface partnerships you would never find on a webinar replay.
Build real relationships
Facilitated for genuine connection, so relationships outlast the event.
WHY TRULATA
Learn from operators who build, back, and operate companies.
Through TruLata Holdings we build, back, and operate companies. You learn from people actively building, not presenting.
SecondHalf365
Membership platform for adults 40+, built and operated from the ground up.
PayAssure
Fintech: financial security built for government workers.
Giggles & You / Stobbi
A luxury children's brand with a modern DTC growth engine.
Sara Alavi
A wellness platform scaling through content, community, and conversion.
THE VIRTUAL SCALE SUMMIT 2027
Be first in the room next year.
Pre-registration is free and takes under a minute. It is not a ticket, it is your place in line: dates, speakers and The Lata Pitch application reach this list before the public.
1. Pre-register for 2027
What pre-registering gets you
- The 2027 dates before they are announced publicly
- First access to registration, ahead of the open list
- The Lata Pitch application when it opens
- The 2026 session recordings, sent to you now
- Speaker and program news as it is confirmed
Your price: $0
2. Sponsor the 2027 summit (companies)
Tell us what you want to reach and we will come back with the placements that fit, along with the audience numbers behind them. Sponsorship is being shaped now, before the program is locked, so early conversations get the most say in it.
FAQ
Questions, answered.
Is the Virtual Scale Summit still running?
Yes. The 2026 summit ran on August 13 and 14, 2026, and the next one is being built for 2027. Pre-registration for 2027 is open now on this page, and the dates go to that list before they are announced publicly.
What is pre-registration, and does it cost anything?
Pre-registration is free and takes under a minute. It is not a ticket. It puts you in line: you get the 2027 dates first, first access to registration when it opens, The Lata Pitch application when it opens, and the 2026 session recordings now.
What happened at the 2026 summit?
103 people registered for two mornings of working sessions. Day one was a welcome, a Building for Scale workshop, and a 45 minute live executive panel that ran on the 29 questions registrants submitted. Day two was a case-study session with Dr. Gregory Stowe on growing a multi location practice, then The Lata Pitch, then closing networking.
What is The Lata Pitch?
It is the summit's signature stage. Founders apply, a focused set is selected, and they pitch live to TruLata Holdings executives for candid feedback, a growth roadmap, and genuine consideration for partnership, backing, or operating support. In 2026, nine companies applied and three pitched live to Trace Gordon and Abhishek Kishore.
Who pitched in 2026?
Vyra Systems, A Beautiful Mess Productions, and VeredDesigns closed the summit on day two, each presenting to the board in front of the room.
Can I apply for The Lata Pitch in 2027?
Yes. Applications open ahead of the event and go to the pre-registration list first, so pre-register and the application will reach you before it is public.
How do I sponsor the 2027 summit?
Use the sponsorship form on this page. Tell us who you are trying to reach and what a win looks like, and we will come back with the placements that fit and the audience detail behind them. Sessions, the pitch stage, the networking rooms and the recordings are all sponsorable, and we would rather build something that works for you than sell a logo slot.
Who should attend in 2027?
Founders, entrepreneurs, business owners, sales and marketing leaders, healthcare executives and practice owners, technology and SaaS leaders, service-based businesses, and operations and growth-focused professionals.
Can I still watch the 2026 sessions?
Yes. Every session was recorded and sent to the people who registered. Pre-register for 2027 and we will send you the recordings as well.
Is this an AI conference?
No. AI is part of the conversation, not the headline. The focus is how real organizations are growing today across sales, leadership, operations, and scale, with AI and technology covered as practical implementation, not hype.
Is it going to be a sales pitch?
No. The summit is teaching and working sessions, and nothing is sold from the stage. TruLata is there as an operator sharing what works; if you want to talk with the team afterward, that is your call to make.
How much time does it take?
In 2026 it was two and a half hours per morning across two mornings. It is deliberately built for executives who cannot give up full days: high signal, no filler, done by 11:30.
Let's build your
growth machine.
Book a discovery call and we will map exactly where your next wave of growth comes from.
Book a discovery call